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Documents related to » tutorials on system planning in logistics positioning


The Three Cs of Successful Positioning
There is a method to take you through the positioning process, where success depends on understanding three Cs--your Customer, your Competition, and your Channel. This series of articles will explain how to use them to gather intelligence, challenge assumptions, and test your positioning.

TUTORIALS ON SYSTEM PLANNING IN LOGISTICS POSITIONING: The Three Cs of Successful Positioning The Three Cs of Successful Positioning Lawson Abinanti - February 21, 2005 Read Comments Introduction There s no easy, paint-by-numbers way to create an effective marketing position for your business-to-business (B2B) software or services. But there is a method to take you through the positioning process to the desired result. Throughout the process, success depends on gaining a thorough understanding of the three Cs—your C ustomer, your C ompetition, and your C
2/21/2005

So What: The Big Test of Your Positioning Strategy
Failing to ask

TUTORIALS ON SYSTEM PLANNING IN LOGISTICS POSITIONING: So What: The Big Test of Your Positioning Strategy So What: The Big Test of Your Positioning Strategy Lawson Abinanti - February 17, 2006 Read Comments Overview A good positioning statement needs to be important, believable, and unique or your target audience will ignore your marketing efforts. You can sum it up in two words: So what?! If this question pushes you to answer with a more compelling benefit, your first positioning statement did not make the cut. A Good Reality Check: Don t Go Out There
2/17/2006

Three Cs of Successful Positioning: The Competition
Learn how to avoid the most deadly sin of all marketing—using the same position or a similar one as your competitor, and not knowing it.

TUTORIALS ON SYSTEM PLANNING IN LOGISTICS POSITIONING: Three Cs of Successful Positioning: The Competition Three Cs of Successful Positioning: The Competition Lawson Abinanti - August 15, 2005 Read Comments Keep Positioning Simple: Hit It Where They Ain t. Long before marketers discovered positioning, early baseball great Wee Willie Keeler (lifetime batting average .345) summed up how to score on the competition: Hit it where they ain t. In positioning your B2B software, that means making a unique claim that sets you apart from the competition. Of course,
8/15/2005

CEVA Logistics Selects IBM SmartCloud » The TEC Blog
CEVA Logistics Selects IBM SmartCloud » The TEC Blog TEC Blog     TEC Home     About TEC     Contact Us     About the Bloggers     Follow TEC on Twitter    RSS   Discussing Enterprise Software and Selection --> Fast, Accurate Software Evaluations TEC helps enterprises evaluate and select software solutions that meet their exacting needs by empowering purchasers with the tools, research, and expertise to make an ideal decision. Your software selection starts here. Learn more about TEC s

TUTORIALS ON SYSTEM PLANNING IN LOGISTICS POSITIONING: ceva logistics, ibm, industry watch, SCM, smartcloud, smarter commerce, TEC, Technology Evaluation, Technology Evaluation Centers, Technology Evaluation Centers Inc., blog, analyst, enterprise software, decision support.
10-06-2013

Difficult Conversations: Positioning Your CEO in a CRM ImplementationPart One: Sources of Misconception and Faulty Assumptions
For a successful customer relationship management (CRM) implementation, the chief executive officer (CEO) must have an ongoing role in the process. The project implementer must be aware of common CRM misconceptions, and communicate the nature of CRM to c-level management.

TUTORIALS ON SYSTEM PLANNING IN LOGISTICS POSITIONING: Difficult Conversations: Positioning Your CEO in a CRM Implementation Part One: Sources of Misconception and Faulty Assumptions Difficult Conversations: Positioning Your CEO in a CRM Implementation Part One: Sources of Misconception and Faulty Assumptions Glen S. Petersen - November 23, 2006 Read Comments Few experienced customer relationship management (CRM) professionals would argue that the chief executive officer (CEO) doesn t play a key role in the successful deployment of an enterprise-wide CRM
11/23/2006

The Interoperability and Deployability of Integrated Logistics Systems to Support the Military
The new capabilities of web-based technologies and the burgeoning digitalization of the battlefield have positioned the military to adopt complete cross-service logistics solutions. This interoperability is key for integrated logistics system (ILS) projects—as is the need for ILS to include a deployable aspect. Learn more about the importance of ILS deployability to enable “foxhole to factory” supply chain capability.

TUTORIALS ON SYSTEM PLANNING IN LOGISTICS POSITIONING: The Interoperability and Deployability of Integrated Logistics Systems to Support the Military The Interoperability and Deployability of Integrated Logistics Systems to Support the Military Source: Miro Technologies Document Type: White Paper Description: The new capabilities of web-based technologies and the burgeoning digitalization of the battlefield have positioned the military to adopt complete cross-service logistics solutions. This interoperability is key for integrated logistics system (ILS)
2/11/2009 2:04:00 PM

Turmoil in CPU-Land
Intel announces a recall of the barely-shipping 1.13 GHz Pentium III, and AMD announces the head of its PC processor unit is 'leaving to pursue other interests'.

TUTORIALS ON SYSTEM PLANNING IN LOGISTICS POSITIONING: Turmoil in CPU-Land Turmoil in CPU-Land R. Krause - September 18, 2000 Read Comments R. Krause - September 18, 2000 Event Summary August 29, 2000 - Intel Corp. will recall its 1.13GHz Pentium III chip. Intel officials said the company is recalling the chip due to a problem that could cause certain applications to freeze. We found some marginality in the part within certain temperatures within the operating range and certain code sequences (in applications), said spokesman George Alfs. We re not happy
9/18/2000

Understanding Reverse Logistics in Field Service Management
This white paper defines reverse logistics as it relates to aftermarket service, describes how it differs from forward logistics, and then discusses the difficulties inherent in selecting and using enterprise software to facilitate reverse logistics and repair processes including warranty repair, original equipment manufacturer (OEM) repair and handling return material authorizations (RMAs) from distributors. Download the paper.

TUTORIALS ON SYSTEM PLANNING IN LOGISTICS POSITIONING: Understanding Reverse Logistics in Field Service Management Understanding Reverse Logistics in Field Service Management Source: IFS Document Type: White Paper Description: This white paper defines reverse logistics as it relates to aftermarket service, describes how it differs from forward logistics, and then discusses the difficulties inherent in selecting and using enterprise software to facilitate reverse logistics and repair processes including warranty repair, original equipment manufacturer (OEM)
4/17/2013 4:16:00 PM

Secure in a Foundry
Foundry Networks™, Inc. announced that they would be incorporating Secure Shell (SSH) Technology for free in all of its high-performance switching devices. That’s right! Foundry Networks has just made every Network Manager’s dream come true.

TUTORIALS ON SYSTEM PLANNING IN LOGISTICS POSITIONING: Secure in a Foundry Secure in a Foundry G. Duhaime - June 9, 2000 Read Comments G. Duhaime - June 9, 2000 Event Summary Foundry Networks, Inc. announced that it would be incorporating Secure Shell Technology into all high-performance switching devices free of charge. According to Ken Cheng, Vice President of marketing for Foundry Networks, The internet has become the mass communication medium and an economic way to communicate among remote sites. It is used increasingly to access networking devices for
6/9/2000

Supply Chain Risk Management for Wholesale Distribution Companies: Planning for Disruption
Forward-looking companies are focusing on managing supply chain risk. The same functionality that supports supply chain network visibility, collaboration, and analytics can also enable supply chain risk management. This white paper shows that companies often actually possess the data they need, but disconnected systems impede the ability to make the right data accessible to the right people at the right time.

TUTORIALS ON SYSTEM PLANNING IN LOGISTICS POSITIONING: Supply Chain Risk Management for Wholesale Distribution Companies: Planning for Disruption Supply Chain Risk Management for Wholesale Distribution Companies: Planning for Disruption Source: itelligence, Inc Document Type: White Paper Description: Forward-looking companies are focusing on managing supply chain risk. The same functionality that supports supply chain network visibility, collaboration, and analytics can also enable supply chain risk management. This white paper shows that companies often
3/25/2011 12:47:00 PM

Aurionpro’s SCMProfit for the Logistics Industry » The TEC Blog
Aurionpro’s SCMProfit for the Logistics Industry » The TEC Blog TEC Blog     TEC Home     About TEC     Contact Us     About the Bloggers     Follow TEC on Twitter    RSS   Discussing Enterprise Software and Selection --> Fast, Accurate Software Evaluations TEC helps enterprises evaluate and select software solutions that meet their exacting needs by empowering purchasers with the tools, research, and expertise to make an ideal decision. Your software selection starts here. Learn more

TUTORIALS ON SYSTEM PLANNING IN LOGISTICS POSITIONING: 3PLs, freight forwarders, logistics, Logistics execution, SCM, supply chain management, TEC, Technology Evaluation, Technology Evaluation Centers, Technology Evaluation Centers Inc., blog, analyst, enterprise software, decision support.
08-02-2013


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