Productization of services is accomplished by associating tangible features with intangible service offerings. Tangible features may take the form of personnel, collateral, methodologies, pricing, facilities, or other attributes. Automation tools like enterprise service automation, database, and project management tools serve as enablers to service productization. By associating tangible features with intangible services, the professional services firm can build client confidence.
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adds credibility that the supplier will actually meet its obligations. These are all ways of productizing professional services - resulting in performance improvements, both in selling and delivering professional services. Professional Services - Why Productize? There are essentially four key reasons to consider productizing service offerings. Advantages can be realized in sales, marketing, service delivery, and overall economics. Productization of professional services offerings can be extremely