Brand Management

Who Alleges The PRM Market Consolidation?

by P.J. Jakovljevic ... their ordering systems with those of their partners and distribution channels than those that can, leaving them vulnerable in terms of brand management due to ... http:/.../Research/ResearchHighlights/Crm/2003/05/research_notes/TU_CR_PJ_05_03_03_1.asp - 23k - 2003-05-03 Summary: Many surveys have purported that there are twice as many manufacturers that cannot integrate their ordering systems with those of their partners and distribution channels than those that can, leaving them vulnerable in terms of brand management due to poor visibility.

TEC: Enterprise Marketing Management (EMM) Evaluation Center

... Evaluate features and functions that support a methodical approach to campaign management, lead and list management, collateral and brand management, and other ... http://crm.technologyevaluation.com/enterprise-marketing-management/ - 48k - 2009-08-31

Space: The Final Frontier How Retailers Make Shelf Space ...

by Bill McBeath ... maximize profits. There is a major difference between category management and brand management in most product segments. Store-within ... http:/.../Research/ResearchHighlights/Scm/2005/03/research_notes/TN_SC_XBM_03_18_05_1.asp - 14k - 2005-03-18 Summary: In both retail and consumer goods sectors, the gap between winners and losers widens every day. What is it about the winners that make them more and more successful, extending their lead every quarter?

Enterprise Content Management Systems (ECM): Communiqué by Day ...

... It is designed for the world's leading companies and provides enterprise content management on a global scale, global brand management, global-class ... http:/.../software/249-14829/Enterprise-Content-Management-Systems-ECM/Day-Software-Communiqu.html - 3k - 2009-11-18

Web Content Management Systems: Communiqué by Day Software

... It is designed for the world's leading companies and provides enterprise content management on a global scale, global brand management, global-class ... http:/.../software/461-20073/Web-Content-Management-Systems/Day-Software-Communiqu.html - 3k - 2009-11-18

Web Content Management Systems: SDL Tridion R5 by SDL Tridion

... allow them to respond to changing business requirements for online communication, including targeted marketing, globalized web sites, and brand management. ... http:/.../software/461-21516/Web-Content-Management-Systems/SDL-Tridion-SDL-Tridion-R5.html - 4k - 2009-11-18

RFID Software Tools & RFID System Evaluation

... industry action group (AIAG) standards Availability Bar code readers Between RFID devices and aggregation servers Brand management Capabilities Carrier ... http://rfid.technologyevaluation.com/ - 10k - 2009-03-09

Epicor's Mid-Market Pitch Becomes Higher For (One) Scala Part Four ...

by P.J. Jakovljevic ... Again coming back to the brand management conundrum, while there is the intention to drop the Scala name in favor of Epicor globally, in many markets, however ... http:/.../Research/ResearchHighlights/Erp/2004/12/news_analysis/NA_ER_PJ_12_16_04_1.asp - 19k - 2004-12-16 Summary: The acquisition has at least the following two synergies between the two merged companies 1) geographical coverage, and 2) the strong relationships that both independently have with Microsoft.

Enterprise Content Management: It Is More Than Just Web Content ...

by Hans Mercx ... graphics, and photos. DAM is used for large amounts of video, audio, and photo environments, often in marketing or brand management. ... http:/.../Research/ResearchHighlights/ContentManagement/2006/06/research_notes/TU_BP_HM_06_08_06_1.asp - 17k - 2006-06-08 Summary: Enterprise content management (ECM) is moving beyond web content management. To meet enterprises' needs, large vendors are introducing scaled down versions, others are integrating ECM with other systems, and all are focusing on key areas.

JD Edwards’ Alliances: Is It Too Much of a Good Thing?

by P.J. Jakovljevic ... It will concentrate on the consumer packaged goods market, and a co-development deal with Andersen will provide collaborative brand management and promotions ... http:/.../ResearchHighlights/BusinessApplications/2000/04/research_notes/EN_BA_PJ_04_11_00_1.asp - 15k - 2000-04-11 Summary: Enterprise application vendor JD Edwards has forged a number of alliances since September 1999 as the company looks to expand the availability of its OneWorld product suite. While the best-of-breed approach has its merits, we believe it invariably leads to additional integration costs and complicates ser