Customer relationship management (CRM) is growing in importance as a competitive tool. However, a successful CRM solution must consider many factors, including a well-defined implementation strategy, the people factor, and the need for integration with the incumbent enterprise resource planning solution. If these conditions are met, CRM can have a dramatic impact on internal processes, customer satisfaction, and company profitability.
benefits of supply chain management in manufacturing organization pdf
chances of gaining substantial benefits of CRM can be readily realized. The result is a dramatic impact on the business, especially with regard to internal processes, customer satisfaction and company profitability. CRM can provide the 360° visibility necessary to win in this challenging, highly competitive business environment. A successful CRM solution must take many factors into consideration, including a well-defined implementation strategy, the people factor and the need for integration with the