Can SAP, a market and technology leader in business management software, translate its success in the manufacturing industry to retail? TEC principal analyst P.J. Jakovljevic reviews the complexities of this master vertical and the steps SAP has taken to address them. The ensuing candid discussion with the SAP Retail Industry team sheds some light on SAP’s strategy with regard to the retail industry.
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two companies you mention. SAP has developed numerous solutions—encompassing not only SCM but also CRM, supplier relationship management (SRM), product lifecycle management (PLM), ERP, financials, HCM, BI, and beyond—and conducted many innovation projects to facilitate business partner collaboration and help its customers—in more than 25 industries, including CPG and retail—become more vertically integrated. Some of our collaborative solutions include SAP Trade Promotion Management , SAP