Back in the early 90’s, ‘CRM’ wasn’t even a trendy acronym. You had a few players thinking beyond 'stovepipe' enterprise applications, but not much beyond. Fast forward to 2001. CRM has gotten fat, and the fatter it gets, it becomes more difficult to understand, more expensive to buy, more difficult to implement, and less likely to satisfy - either buyers of the software or their customers. Keep your eye on the ball: your customers, and your business.
give a detailed example of a company using scm erp and crm
CRM, though that would give the image that it's a misnomer considering our global definition of CRM, above. It's not. The Operational aspects certainly promote timely and successful interactions with the customers, but behind the scenes. Analytical CRM Analytical CRM is a subset of the larger game of Corporate Business Intelligence, which itself grandly intends to reach across the boundaries of CRM to pull together all the data resources in the company, extract and transform the data in a sensible way,